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In This Issue - June 2010
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Is this a recovery?
First-hand reports from dealers across North America paint a picture of improving conditions
in most markets.
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Dealer recovery reports
Ten leading dealers share insight into their local market conditions, sales and profitability.
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Bring boating to life with events
Why you need to rethink your consumer events in today’s market.
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36 tips to better events
Seven dealers share their strategies for event production.
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Inside AquaPalooza
Organization and a team approach are keys to hosting the greatest show on surf.
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Ten of the best dealer events
Here, in no particular order, are ten of the best dealer events we’ve come across over the years.
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Taking sponsorship to another level
Despite the challenges of the downturn, Port Harbor Marine’s sponsorship program is helping the dealership defray the cost of events.
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The formula for a successful event
Event marketing should be a key aspect in a dealership promotional plan.
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Taking inventory: New initiatives to help dealers
Three manufacturers have taken a more active role in helping their dealers market and sell boats.
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Budgeting service hits the Web
Dealer consultant David Parker has enhanced and transitioned his budgeting system online.
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At the Helm: The passion that fuels us
“The best magazines are made by people who are free to indulge their curiosity and embrace their passions, who refuse to be bound by convention, who are encouraged, even urged, to hang it out there on the raggedy edge of risk.”
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Electronics distributors adapt to downturn
Marine electronics distributors seek out beacons to guide them through the static of the downturn.
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Event Marketing: A three-step system for success
This Web Exclusive is an unabridged version of the June issue article "The event formula," which guides the reader through a proven process for producing successful dealership events.
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First-hand reports from dealers across North America
This Web Exclusive provides those dealer reports on alternative profit centers, inventory, challenges & opportunities and market outlook — plus bonus interviews with Paul Nickel, president, Pride Marine Group, Bracebridge, Ontario, Canada, and John Vallely, Jr., general manager, Vallely Sport & Marine, Bismark, N.D. — that were not included in the June issue cover story, "Is this a recovery?"
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Showing articles 1 to 14 of 14 Previous |
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