Sea Tow sees dramatic increase in boating activity - 07/07/2009 The company says Fourth of July assistance calls increased 25 percent from 2008 suggesting that boaters spent more time on the water this year.
Twin Disc cutting expenses - 07/07/2009 The company estimates its cost-cutting measures will result in cumulative savings of $25 million for fiscal year 2010.
It is more important to set your business apart from the competition now than ever before. That’s why the cover story of Boating Industry magazine’s July issue, titled “Your Advantage Here,” provides more than 20 tips and best practices on how you can do exactly that. The article not only explains why boating businesses need to re-evaluate their competitive advantages in today’s changing market, it also offers real-life examples of the competitive advantages dealerships are leveraging to get a step ahead in these challenging times.
In addition, the magazine features an interview with BRP Vice President Roch Lambert, a column on the benefits of offering boat rentals, a piece on mobile marketing, a market focus on aftermarket accessories, and a software systems guide.
You can view the contents of the entire issue by clicking here.
Web Exclusives
An in-depth exclusive with Jim Lane, Part Three - 07/08/2009
In this third installment of Boating Industry magazine’s four-part interview series, Marine Products Corp. President Jim Lane discusses his company’s financial condition, reveals its strategies for adjusting to the downturn and provides his outlook on the marine market.
An in-depth exclusive with Jim Lane, Part Two - 07/01/2009
In this second installment of Boating Industry magazine’s four-part interview series, Marine Products Corp. President Jim Lane tells the story behind the creation of the company’s new marketing campaign, explains the many purposes it is expected to fulfill and why such action is necessary in today’s marine market.
An in-depth exclusive with Jim Lane, Part One - 06/23/2009
In this first installment of Boating Industry magazine’s four-part interview series, Marine Products Corp. President Jim Lane discusses the company’s strategy for helping Chaparral and Robalo dealers endure the downturn.
Just the social networking facts - 05/27/2009
If you think those consumers participating in social networking don’t fit your target market, chances are you’re wrong.
The boating buzz - 05/27/2009
Consumers are talking about boating brands and experiences on sites like Facebook, MySpace and Twitter.
Boating businesses take to Twitter - 05/27/2009
Each of those businesses using Twitter to connect with the boating public and marine industry appear to have their own unique approach.
One-on-one with Irwin Jacobs, Part Four - 04/08/2009
In the fourth installment of Boating Industry magazine’s four-part interview series, Genmar Holdings’ chairman discusses the state of the economy and its impact on the industry.
One-on-one with Irwin Jacobs, Part Three - 04/01/2009
In the third installment of Boating Industry magazine’s four-part interview series, Genmar Holdings’ chairman discusses the company’s FinCraft distribution strategy and how he thinks boat shows need to change.
One-on-one with Irwin Jacobs, Part Two - 03/25/2009
In the second installment of Boating Industry magazine’s four-part interview series, Genmar Holdings’ chairman discusses the key to Genmar’s survival over the years, his efforts to bring another source of floorplan lending into the industry and GE’s recent actions to raise prices.
